The name NeuSpera has a great meaning behind it. The first half, 'Neu' represents the product being a neuro stimulator as well is it being a new technology while the second part of the name, 'Spera' is latin for hope. Put togther the company hopes its product will bring a new hope to those suffering with the problems that can be solved with their new technology.
The new technology that NeuSpera is based around is its wireless power that can transmit through the patients body. The logo I designed reflects the wireless frequency waves by in being an illustration of a waveform. The logo tilted 45 degrees counter clockwise looks like a letter n for Neu and rotated 45 degrees clock wise looks like the letter s for Spera. The color scheme uses rich oranges of a new dawn as NeuSpera is a new dawn and new hope for its patients. NeuSpera aims to be the beacon of light in the sunrise for patients trapped by the symptoms of their disease.